Florist Worcester Park Privacy Policy

Introduction

This Privacy Policy explains how Florist Worcester Park collects, uses, stores, and protects your personal data in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Florist Worcester Park from Worcester Park and its surrounding districts. We are committed to ensuring the privacy and security of your personal information and to providing you with clear, transparent information about your data rights.

What Data We Collect

Florist Worcester Park collects various types of personal data directly from you when you place an order, make an enquiry, or interact with our services. The data we may collect includes:

Contact Information: Name, address, delivery address, telephone number (when provided), and other relevant contact details.
Order Details: Information about your purchases, order history, recipient names and addresses, and delivery instructions.
Payment Information: Payment confirmation from third-party payment providers (we do not store your full card details).
Communication Records: Records of correspondence including enquiries, complaints, and feedback provided through our customer service channels.
Website Usage Data: Information about your use of our website, such as IP addresses, browser type, device information, and pages visited, collected through cookies or similar technologies.

Lawful Basis for Processing

Florist Worcester Park processes your personal data based on the following lawful bases under GDPR:

Contractual Necessity: We require your personal data to process and deliver your orders, communicate with you regarding your purchase, and to fulfil the obligations of any contract entered into with you.
Legal Obligation: In some cases, we are legally required to retain certain information, for example, for tax and accounting purposes.
Legitimate Interests: We process your data for our legitimate business interests in providing and improving our products and services, ensuring security, and communicating relevant information (such as order statuses) to you. We take steps to balance our interests with your rights and freedoms.
Consent: We will seek your consent before sending you direct marketing communications unrelated to your order or where consent is required for data processing activities. Where you have given consent, you are free to withdraw it at any time.

How We Use Your Data

Your personal data is used to:

Process and fulfil your floral orders and manage deliveries.
Communicate order updates, delivery information, and respond to enquiries or issues.
Process order payments securely via third-party payment processors.
Improve our products, website experience, and customer service.
Meet legal and regulatory requirements.

Data Retention

We will retain your personal data only as long as necessary to fulfil the purposes for which it was collected, or as required for legal, tax, or accounting obligations. Typically, customer and order information is retained for up to six years to meet regulatory and legal requirements and in case of any after-sales queries or disputes.

After the relevant retention period, your personal data will be securely deleted or anonymised so that it can no longer be associated with you.

Data Processors and Third Parties

Florist Worcester Park may share your personal data with third-party service providers ("processors") for the following purposes:

Payment Processors: To securely process your payment using industry-standard encryption and security protocols.
Delivery Partners: To ensure the successful delivery of your floral orders to the intended recipients.
IT Service Providers: For website hosting, software support, and maintaining the security and performance of our digital services.

All processors and third parties chosen by Florist Worcester Park are carefully selected and are required by contract to process your information only as instructed, keep it secure, and comply fully with applicable data privacy laws.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

Your Rights Under GDPR

As a customer within Worcester Park and surrounding districts, you have the following rights with respect to your personal data:

Right to Access: You can request access to your personal data and obtain information about how it is processed.
Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure: You may request the deletion of your personal data where there is no lawful reason for us to continue processing it.
Right to Restrict Processing: You have the right to request that we limit the processing of your personal data in certain circumstances.
Right to Data Portability: Where applicable, you may request that we provide your data in a structured, commonly used, and machine-readable format to transfer to another provider.
Right to Object: You can object to processing your data for particular purposes, including direct marketing.
Right to Withdraw Consent: Where we rely on your consent to process data, you can withdraw this consent at any time.

If you wish to exercise these rights, please contact us using the communication methods available on our website or by visiting our premises. We may need to verify your identity before we can process your request. We take all requests seriously and will respond in accordance with the timelines set by GDPR regulations.

Data Security

We are committed to ensuring the security of your personal data. We have put in place appropriate technical and organisational measures to safeguard your information against unauthorized access, loss, theft, or misuse. Our systems are regularly reviewed and updated to maintain data integrity and confidentiality.

Changes to This Policy

Florist Worcester Park may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. We encourage you to review this policy periodically to remain informed about how your personal data is processed and protected.

Contacting Us

If you have any questions, concerns, or wish to exercise your rights in relation to your personal data, please contact us through the contact methods provided on our website or by visiting our shop in Worcester Park. We are dedicated to addressing your queries and ensuring your data privacy rights are upheld.

This Privacy Policy was last updated in June 2024 and applies to all personal data processed in connection with orders placed by customers from Worcester Park and surrounding districts.